Post by account_disabled on Feb 20, 2024 6:52:09 GMT
The result is that ads are becoming more relevant to audience members who see them. All of this advancement falls under the umbrella of programmatic advertising. The bidding that occurs in the “auctions” happens in fractions of seconds without human intervention. This approach is known as real-time bidding (RTB). Advertisers are on the “demand” or buying side of these transactions. However, media companies and publishers are on the supply side. The opposite of a marketing DSP is a supply-side platform (SSP). The supply side is where space is made available and sold to advertisers that win RTB auctions.
How Does a DSP Work? mix of technologies. However, it can be distilled down to a few steps in layperson’s terms: The marketing DSP connects to supply-side platforms Bids are automatically registered for ad Uruguay Mobile Number List placements The winning bids have their ads placed on websites and in mobile apps Modern DSPs don’t just connect to ad networks and exchanges. They also allow advertisers to engage in cross-channel media buying. Here are just a few of the platforms that users can engage with on a DSP: Social media sites Over-the-top streaming services Connected.
TVs Google Ad inventories from foreign markets Direct publishers also sell ads on DSPs. The sophisticated functionality behind these modern demand-side platforms allows media buyers to run entire ad campaigns while engaging people at every stage of the sales funnel. Here’s an example of that process: A media buyer (advertiser) can start to target a potential customer based on a keyword search on Google. Later, the buyer can get in front of that same customer with a retargeted ad on social media.
How Does a DSP Work? mix of technologies. However, it can be distilled down to a few steps in layperson’s terms: The marketing DSP connects to supply-side platforms Bids are automatically registered for ad Uruguay Mobile Number List placements The winning bids have their ads placed on websites and in mobile apps Modern DSPs don’t just connect to ad networks and exchanges. They also allow advertisers to engage in cross-channel media buying. Here are just a few of the platforms that users can engage with on a DSP: Social media sites Over-the-top streaming services Connected.
TVs Google Ad inventories from foreign markets Direct publishers also sell ads on DSPs. The sophisticated functionality behind these modern demand-side platforms allows media buyers to run entire ad campaigns while engaging people at every stage of the sales funnel. Here’s an example of that process: A media buyer (advertiser) can start to target a potential customer based on a keyword search on Google. Later, the buyer can get in front of that same customer with a retargeted ad on social media.